Senior Content Marketing Manager - Copysmith

Copysmith Company Overview:

At Copysmith AI Inc we are a fast-growing SaaS start-up collective that specializes in providing innovative solutions for businesses in the SEO, AI and eCommerce segments. With our cutting-edge technology and commitment to excellence, we are revolutionizing the way companies manage their content. As we continue to expand our customer base and product offerings, we are seeking a dynamic and experienced person to lead our content strategy and drive our brand's growth.

Position Overview:

As the Senior Content Marketing Manager, you will play a crucial role in shaping and executing our content strategy to effectively engage, inform, and convert our target audience. You will be responsible for overseeing the development, production, and distribution of high-quality content across various channels to establish our company as a thought leader in the industry. Reporting directly to the CEO, you will collaborate closely with cross-functional teams, including Stakeholders, Marketing, Product, and Sales. This role has high potential for growth, as you will be a founding team member. 

Responsibilities:

1. Content Strategy: Develop and execute a comprehensive content strategy aligned with our overall marketing and business goals. Identify target audience personas, key messages, and content formats to drive engagement, generate leads, and support the customer journey.

2. Content Creation: Lead the creation of compelling and impactful content, including blog posts, case studies, lead magnets, etc. Ensure all content is high-quality, relevant, and optimized for search engines (SEO).Potential to lead or collaborate with internal or external content creators in the future. 

3. Editorial Calendar and Workflow: Develop and maintain an editorial calendar to plan content production and distribution effectively. Establish streamlined processes, workflows, and standards for content creation, editing, and approval.

4. Content Distribution: Collaborate with the marketing team to establish content distribution plans across various channels, including our websites, blogs, social media, community, email marketing, and external platforms. Identify opportunities for guest blogging, content syndication, and partnerships to expand our reach.

5. Thought Leadership: Position our company as a thought leader in the industry by leveraging content to showcase our expertise and provide valuable insights. Identify opportunities for speaking engagements, webinars, and industry events.

6. Content Performance Analysis: Monitor and analyze content performance using relevant metrics and tools. Use data-driven insights to optimize content strategy, identify gaps, and make updates for continuous improvement.

7. Brand Consistency: Ensure consistency in brand voice, tone, and messaging across all content. Develop and enforce brand guidelines to maintain a cohesive and recognizable brand image.

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field 
• Proven experience in SEO
• Experience in content marketing, preferably within the SEO, eCommerce or AI industry
• Proven experience in driving brand awareness, engagement, and business growth. 
• Strong understanding of SEO, content strategy, content creation, and content marketing best practices.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Proficiency in SEO techniques and content optimization.
• Analytical mindset with the ability to derive insights from data and adjust strategies accordingly.
• Creative thinker with the ability to generate innovative content ideas.
• Strong project management skills, including the ability to prioritize tasks and meet deadlines.
• Experience with Hubspot/marketing automation systems
• Experience with analytics and measuring content impact
• Bonus: if you have experience with video content

Benefits 

• Competitive market value-based compensation 
• Unlimited sick and vacation time
• Comprehensive benefits: medical, dental, and vision
• Monthly learning stipend
• Annual remote office stipend 
• Monthly wellness stipend

Copysmith AI Inc provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law. Under the San Francisco Fair Chance Ordinance, we will consider employment-qualified applicants with arrest and conviction records.